🎯 Why Your Patients Aren't Fighting Your Expertise
He spent ₹2 lakhs on "alternative treatments." Six months later, he was back — asking for the exact surgery I'd recommended on Day 1. 300+ consultations taught me: stubborn patients don't resist surgery. They resist being wrong. Here's what no textbook ever mentioned about patient psychology.
🎯 You're Not Noble. You're Just Broke.
The teacher you gave a discount to owns two flats. She didn't ask for it. You just assumed. Medical school programmed you to confuse financial literacy with greed. Result? You work 80-hour weeks, delay your children's education, and die broke. But hey, you feel noble.
🎯 What Patients Actually Buy: The Gap Between Medical Treatment and Life Solutions
I explained ACL tears with anatomical precision. My colleague said: "So you can't play football with your son anymore? In 4 months, you'll be back on the field." Same surgery. Different framing. His conversion rate: 3x mine. Patients buy life solutions, not medical treatments.
